Local online media spending will gain momentum in 2008
In a maturing Canadian Internet market we should see some substantial development in the local online marketplace in 2008 most notably driven by big increases in online local newspaper & classifieds inventory, as well as the growing popularity and use of the Marketplace service as found on most of the major Social Networking sites.
Réseau Select, one of Quebec’s leading local newspaper weeklies network, recently announced the launch of their online network at www.reseauselect.com that allows advertisers to specifically reach consumers by region, municipality and by postal code.
Some other news was the purchase of Osprey Media Group by Quebecor as well as Quebecors entrance in the highly competitive online classifieds space. City Media has also announced the launch of their online local media service. This inventory spike should convince some mainstream local traditionalists to shift some of their ad dollars in an ever growing market.
The local online media spending growth will be driven, namely by the online auto and real estate verticals.
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