Work experience
24/7 Real Media inc (Nasdaq: TFSM)
December 1999 – Present, General Manager, French Market
24/7 Real Media Canada, Canadian branch of 24/7 Real Media inc.
Responsible for the development and commercialization of the largest French Network in Quebec. Negotiates partnerships and deals, develops web advertising solutions by building strong advertising, promotional, and sponsorship programs that both respond and surpass advertisers campaign objectives, Successfully delivered total French market sales revenue objective from 2000 to 2006; Successfully secured contractual relationships with key accounts, Yellow Pages Group, Bellzinc, AOL & Yahoo Canada; Also responsible of developing & implementing Marketing plan; responsible for budget preparation, human resources planning, managing staff of 5 direct reports.
Medialinx Interactive
April 1998 – December 1999, Quebec National Account Manager
Medialinx Interactive owns and operates Canada’s Largest portal, Sympatico.caResponsible for the development and commercialization of the largest French portal in North America. Negotiates partnerships and deals, develops web advertising solutions by building strong advertising, promotional, and sponsorship programs that both respond and surpass advertisers campaign objectives, Successfully delivered total French market sales revenue objective in 1998 & 1999, Successfully secured contractual relationships with key accounts.
Soussy.com (now Doubleclick Canada)
December 1997 - April 1998, Quebec National Account Manager
Soussy.com was responsible of Quebec’s number one search engine with is now quoted on the TSE Responsible to educate fellow colleagues on the competitive advantages of the web versus traditional mediums, responsible to produce comparative analysis (both advantages and disadvantages) of different mediums, Performed marketing planning, Negotiated partnerships and deals, developed web advertising solutions by building strong advertising, promotional, and sponsorship programs that both respond and surpass advertisers campaign objectives, Set and agreed revenue target and successfully delivered sales revenues, Successfully secured contractual relationships with key accounts, namely Bell, responsible to introduce an innovative chat (palace) to the French Marketplace.
Cossette Communication-Marketing (media division)
June 1996 - December 1997, Assistant Media Planner
Initiated, planned, scheduled and coordinated Research activities related to deployment of Media strategies for key accounts, such as McDonald’s Canada, Molson, Loto-Quebec and Claritin, acquired basic knowledge for different communication disciplines (sponsorships, direct marketing and promotion, public relations, client servicing, creativity, branding, interactive marketing), Responsible for evaluating campaign proposals, responsible for coordinating planning and buying units for campaign deployment, acquired knowledge of multiple research databases, such as BBM, NadBank, PMB, EQIP and INFACT, Initiated and coordinated all media recommendations, at the latter stages of my employment, responsible for producing and ensure execution of media planning, Responsible to stay at par with media novelties and innovations and inform media department, responsible at evaluating them and give final recommendations.
Also, responsible to negotiate deal with the Taxi bureau, and executed test campaign “advertising on cabs”, a first in Quebec, for a Molson Miller campaign.
Video Maxx
1992 – 1996, General Manager
Responsible for a business generating $1 million per year, responsible for business development, performed marketing planning, budget preparation, human resources planning, managed a team of 7 staff reporting directly, negotiated deals with different suppliers, developed and implemented strategies and tactics to ensure dominance of the sector, set and agreed revenue target, and successfully delivered sales revenues in 1993, 1994 and 1995, responsible for pre-ordering and purchasing of new films and merchandise, supervised inventory control.
EDUCATION
1993-1996
Concordia University (John Molson Business School)
Bachelor of Commerce
Major: Marketing, Minor: Finance
1991-1993
McGill University
Certificate in Management
1989-1991
Cegep Bois-de-Boulogne
D.E.C – Business Administration